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Branding & Visual Identity

Durable is a U.S.-based brand specializing in premium marble supply and flooring solutions for residential and commercial spaces. The objective was to create a distinctive and memorable logo that reflects the brand’s promise of strength, reliability, and aesthetic quality.

The logo features a bold geometric structure symbolizing architectural integrity, while fluid lines represent natural marble textures. The minimal window detail adds a residential and commercial context — reinforcing the brand's focus on both homes and workspaces.

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The goal was to craft a timeless, strong, and design-forward identity that speaks to modern construction and luxury interiors.

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